The new song "Soyokaze," which will be released on Friday, March 28th, has been chosen as the theme song for Kanro's "Pure Gummy" new TV commercial in spring 2025.

This song is a refreshing folky pop number with a light eight-beat rhythm and a pleasant acoustic sound that makes you feel the arrival of spring.

The new TV commercial, which will begin airing on Friday, April 4th, features Marika Ito and Ai Mikami as image characters.

The story is about how communication through Pure Gummies leads to reflections on the past, empathy and a positive outlook on life. It depicts how the "delicious excitement" of Pure Gummies refreshes the mind and enriches the everyday life of the characters.

In addition, in conjunction with the airing of the TV commercial, the content "Today's imase" will be released from 10:00 on Friday, April 4th, in which imase will appear as a "moving acrylic stand" using AR technology.

If you access the special Pure Gummy "Delicious Thrill" website from the banner at the bottom, you can enjoy five random five-second loop videos, including Mini imase eating Pure Gummy and transforming into a Pure Gummy-colored outfit.

In addition, for three days only from 10:00 on Friday, April 11th to 23:59 on Sunday, April 13th, the "Pure Gummy AR Festival" will be held, where if you scan the Pure Gummy package logo with your smartphone camera, you will be able to watch special content in which Mini imase will perform a 90-second set to the new song "Soyokaze."

Please join us for this opportunity, which can be enjoyed anytime, anywhere.

Pure Gummy "Delicious Excitement" Special Website:

https://kanro.jp/blogs/campaign/pure25_tokimeki/ 

(March 27, 2025 (Thursday) 4:00 to June 30, 2025 (Monday) 23:59)

[imase comment]

I've been eating Pure Gummy for a long time, especially in between production sessions, and I've even released songs that include the phrase "excitement," which is the theme of this project, so I felt we had something in common, and I was very happy when I received the offer.

"Soyokaze" was created with the image of the commercial in mind, aiming to create a warm, refreshing, fast-paced song with an acoustic sound.

Since I started making music, my environment has changed a lot and there have been some difficult times, but I always continue to challenge myself with new things and I feel like I am growing and enjoying it.

I would be happy if you could dance along to the music with me while watching the AR in the commercial and also at "#PureGummyFes."

[CM main story]

Title: Pure Gummy "Delicious Excitement"

Broadcasting period: Pre-release on the web from Thursday, March 27, 2025. 15-second and 30-second TV commercials will be broadcast from Friday, April 4, 2025.

https://youtu.be/tpfhE-WBLz4?si=G5ye0OlxyAvXhRI2 (15 seconds ver.)

https://youtu.be/_wo6CwY7MHQ?si=xEtQjbh8ZvYB1A99 (30 seconds ver.)

https://youtu.be/mFHG_4rvQjI?si=beToVTEuJ07qxyQm （Long ver.）

[Concept Movie]

https://www.youtube.com/watch?v=16Bw0woAow0

[Making of Movie]

https://www.youtube.com/watch?v=bSmqNdP16Dk

＜NEW RELEASE INFO＞

Release date: Friday, March 28, 2025

「Soyokaze」 

https://imase.lnk.to/soyokazePR